Annie Laurie explains:

Mitt keeps making it obvious that, for him, anyone not a white male worth at least a few million is just an interchangeable cog. A member of “The Help”, as Charlie Pierce puts it. He doesn’t need to understand our quaint little folkways, honor our tiny vanities, even remember our names—we just aren’t important enough to take up that much space in Willard “Mitt” Romney’s beautiful mind.